How Is It Possible That A Digital Copy of a PC Game Can Cost More Than A Physical Copy?

If you live in the South-East Asia region (Australia, New Zealand, etc) then you’re probably aware that computer games amongst basically everything else costs you an arm and a leg sometimes twice the price people in the US pay. Case in point is my recent purchase of Diablo III, I admire and respect Blizzard and the games that they make but I’m pretty pissed off after paying $79 for an online copy via the Blizzard store which is using 8gb of my internet bandwidth (bandwidth I have to pay for and yes, Australian internet is expensive), yet most of my friends bought a physical copy of Diablo III for $59 from Australia retailer Dick Smith Electronics.

How is this possible? The screen-shots speak for themselves. I would love to hear a response from Blizzard in regards to why the SEA price is so high.

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