Startups Fail Because Founders Are Bad at Business, Not Because the Market Is Hard
The startup mythology has a convenient excuse built in. Most startups fail because the market is tough, the competition is fierce, the timing was wrong. External factors. Bad luck. Forces beyond anyone’s control. This is cope. Most startups fail because the founders are bad at business. The market was fine. The idea was fine. The execution was bad because the people doing the execution did not know what they were doing.