Apple is known for introducing innovative products to the market and revolutionising the tech industry, most notably with the iPod and then the iPhone. The latest buzz is about the upcoming Apple augmented reality (AR) glasses being dubbed Apple Glasses. AR technology superimposes digital elements in the real world, creating an interactive and immersive experience.
The idea of AR glasses is not new, but Apple’s entry into the market could be a game-changer if they do it right. The company has a loyal fan base, and its products have a reputation for being high-quality and user-friendly.
Apple is no stranger to augmented reality. They’ve dabbled with it for years now but leveraging existing devices like the iPad and iPhone. Never a pair of glasses or headset device. At the WWDC (Worldwide Developers Conference) on June 5, 2023, Apple is rumoured to announce their new device (after years of speculation).
However, the question remains, will Apple AR glasses be a hit?
There are several factors to consider. Firstly, the price point. Apple’s products are known for being premium, and the AR glasses are expected to be no different. The world is currently experiencing a cost of living crisis. Although inflation has peaked, goods and services remain expensive, and prices are not decreasing.
Secondly, the functionality of the glasses. Apple needs to ensure that the AR glasses offer something that other devices, such as smartphones or tablets, cannot. It needs to be an experience that users cannot get elsewhere. Apple has historically prided itself on this when Jobs was at the helm.
Lastly, the design of the glasses. Apple is renowned for sleek and stylish designs, and the AR glasses must be no different. They must be comfortable to wear and not look too bulky or cumbersome. Aesthetics matter for Apple products, and if they can find a way to make their glasses a part of daily life, things could get interesting.
Aimed at professionals and developers
Apparently, Apple’s foray into augmented reality glasses is aimed at developers and professionals, with rumours that the glasses will cost possibly around $3000. Well outside the realm of affordability for a consumer device unless it’s magical.
If the rumours of this being a professional device are true, it would put it into Microsoft HoloLens territory, and many of those consumer concerns listed above would be irrelevant. Interestingly, Microsoft laid off an unspecified number of employees from its HoloLens team, and there are rumours the product has been canned.
If Apple throws itself into AR and pulls it off, we might see Microsoft make a 360 and reignite HoloLens development again. Although Microsoft has had great success with artificial intelligence and its involvement with OpenAI, it may have shifted priorities.
Interesting times ahead.
