Apples 2014 product line up announcements were some of the worse kept secrets in the companies history. The leaks were more or less accurate to what we saw revealed.
Two new iPhone models dubbed the iPhone 6 and iPhone 6 Plus (notice the lack of a C variant) and of course the worse kept secret of them all: the iWatch.
I actually switched to a Samsung Galaxy S4 a year or so ago after using an iPhone since the beginning because of lack of control, NFC and the small size of the phone itself. I actually kind of hoped the success of the Galaxy and HTC One would mean Apple finally starts competing and innovating again.
While the iPhone 6 might finally have a variant that competes with other phablet phones, it still is a lacklustre update to the popular product line. A faster processor and NFC chip inside of a bigger chassis isn’t really an upgrade when your competitors have been doing this for a very long time.
Features aside and the fact this is nothing more than a necessary evolution in the iPhone range, the real reason I will not be buying the iPhone 6 is because of Apple’s hypocrisy. For a long time, Apple have publicly stated that they won’t be releasing a larger screen iPhone because of the compromises a larger screen carries.
Apple CEO Tim Cook said during Apple’s second quarter earnings call in early 2013 the following:
“We always strive to create the very best display for our customers. Some customers value large screen size. But others value factors like resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility, apps and many things. Our competitors have made some significant trade-offs in many of these areas in order to ship a larger display. We would not ship a larger display iPhone while these trade-offs exist.”
You could call this simply bluffing, a white lie, but we know it’s not. Apple have refused to release a larger screen iPhone and I know for a fact, the aforementioned issues they brought up themselves have not been resolved. The battery is only a little bit bigger than that of the Samsung Galaxy S5 which has a 2800mAh battery. This is a cash grab plain and simple and Apple are playing catchup.